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Success Through Search Engine Optimization Ethics

Strong search engine optimization ethics provide an excellent platform for long-term success of any campaign and Cirque Marketing adheres to the highest of standards. When you sign on with Cirque Marketing, we are both working towards presenting relevant and high quality information in an easy to use format to information seekers on the web. You have contracted Cirque Marketing to assist client in obtaining higher rankings for client website pages and we are voluntarily adhering to the below SEO Code of Ethics:

Cirque Marketing will not intentionally do harm to client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative.

Cirque Marketing will not intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), then Cirque Marketing will promptly take action to comply with the changes as they apply to client. Where rules and guidelines are unclear, the Cirque Marketing will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.

Cirque Marketing will not intentionally mislead, harm, or offend a consumer. Cirque Marketing will endeavor to execute the campaign so that individuals utilizing a search engine to visit client's site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.

Cirque Marketing will not intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, or laws related to spamming as they may exist at the state, federal, or international level.

Cirque Marketing will not falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.

Cirque Marketing will not misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, and company resources (staff, equipment, and proprietary products). Assurances will be restricted to items over which Cirque Marketing has significant and reasonable control.

Cirque Marketing will protect the confidentiality and anonymity of client with respect to privileged information. Cirque Marketing shall protect and keep confidential client information that is not publicly known.

Cirque Marketing will work to the best of its ability to increase or retain the rankings of client site. Client is contracting for fee with Cirque Marketing in order to obtain and retain search engine placement. Cirque Marketing is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client, web site needs.

If you have any questions regarding the code of ethics that we have elected to adhere to, please feel free to contact us!